Listing Id: 287

How to create empowering, trusted ai systems for pharma field teams Innovation | Technology| Digital media

15th September 2020 14:00 hrs



As an ambitious sales, marketing, medical or commercial director, you might be interested in harnessing AI to aid your field force or marketing teams. You might even be considering a 'Next Best Action' engine to provide additional guidance. And it makes a lot of sense, especially with digital engagement as the de facto channel post-Covid. But look a little closer and you will see that not all systems are created equal. If you are going to use any ‘intelligence’ to direct your resources, accuracy and quality will be critical. But often overlooked is the way that intelligence is delivered. Getting this right is absolutely essential. Join this free webinar to learn from leaders at Astellas, BMS, GSK and OKRA who are taking an intelligent, beyond-the-buzzword approach when driving their performance with artificial support.

Who should attend?

Pharmaceutical and Biotech Executives involved in commercial sales and marketing


OKRA delivers predictions, suggestions and explanations to empower life sciences executives and operational teams to drive the right drug to the right patient with humanised and understandable AI outputs.


Faisal Mehmud, Vice President, Global Head Safety Risk Management, WW Research & Development, Bristol-Myers Squibb

Magdalene Pedersen, Field Vice President, Sales, GSK